Saurage Rotenberg Commercial Real Estate
11.14.17How brokers can focus their mindset on user experiences

Article submitted by Mike Stinson, CCIM, Sales and Leasing Agent for Saurage Rotenberg Commercial Real Estate

Written by Brandon Weber | November/December 2017

Commercial real estate is in the midst of a technology revolution. Need proof? Just look at all of the tech startups that have had success in the industry over the last few years.

Market data providers like Compstak have carved out a big niche by putting commercial real estate data at professionals' fingertips. Companies like Convene and WeWork have grown exponentially by giving their clients flexible office and meeting space. And landlords and brokers have onboarded over 6 billion square feet of space onto the VTS platform to streamline their leasing and asset management processes. The list goes on and on.

Technology isn't just making commercial real estate more efficient; it's changing tenant expectations. Meeting those new expectations will allow industry players to thrive. To get there, commercial real estate professionals need to adopt a user experience mindset - not just landlords, but brokers too.

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Mike Stinson, a native of Monroe, Louisiana, is a graduate of Louisiana State University (LSU). A real estate licensee since 2004, Mike specializes in the sale and leasing of commercial real estate. A Designee member of the Certified Commercial Investment Member Institute (CCIM), Mike’s other professional memberships include Baton Rouge’s Commercial Investment Division (CID), the LSU Alumni Association, REALTOR Land Institute (RLI), and an affiliate member of the National Association of REALTORS® (NAR).

Saurage Rotenberg Commercial Real Estate is a member of the Baton Rouge Area Chamber of Commerce (BRAC); the West Baton Rouge Chamber of Commerce; the Baton Rouge Better Business Bureau; the Louisiana Commercial Data Base (LACDB); and the International Council of Shopping Centers (ICSC). Several agents, on an individual basis, are members of the Society of Industrial and Office Realtors® (SIOR), the Certified Commercial Investment Member Institute (CCIM); the National Association of REALTORS® (NAR); and the Greater Baton Rouge Association of REALTORS® Commercial Investment Division (CID).

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H.N. “Hank” Saurage IV, CCIM / Saurage Rotenberg Commercial Real Estate, LLC / Licensed in Louisiana and Mississippi